Dec
13
Ad Age Survey: What Advertisers Really Think About Twitter
Posted in: Uncategorized
There’s little question that Twitter’s initial public offering in October was a success, but what about its ad business? Still a work in progress, but with plenty of upside, according to Ad Age readers.
Between late November and early December, Ad Age conducted its fourth major survey of marketer attitudes toward social media in conjunction with RBC Capital Markets. This time, 953 execs at marketers, agencies and media companies weighed in on Twitter.
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