Activision Blizzard Nears Final Round of Global Media Review
Posted in: UncategorizedGaming giant Activision Blizzard is heading toward the final round of its global media review, according to people with knowledge of the matter.
Omnicom’s OMD currently handles the U.S. media, while WPP’s MEC works on the company’s international media business. Representatives from the two incumbents were not immediately available for comment.
Consultancy Roth Ryan Hayes is supporting the media review, according to people with knowledge of the matter. The same people said four agencies are in the finals for the review and one shop is expected to be selected for the entire global account.
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