Hasta La Creative!

Staffing agency Robert Half wants to breathe new life into its long-running campaign for Accountemps, a division that helps employers find temporary accounting and finance personnel.

It had been running a radio campaign called “Bob from Accountemps” for nearly 20 years, said Amanda Leach-Rouvi, senior director-brand marketing at Robert Half. The campaign was widely recognized and performed well for the company, but the brand wanted to reach a younger demographic, she said.

“As we looked at doing an updated campaign, we still wanted to convey the core message that we provide a really good match to what our clients and candidates are looking for — not just skills but personality and workplace environment,” Ms. Leach-Rouvi said. “We wanted to make sure we were appealing to a younger accounting and finance demographic, and also appeal to our core small- and midsize-company base.”

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