Aug
01
ABC Wraps Upfront Sales, Concluding Broadcast Negotiations
Posted in: Uncategorized
ABC has essentially wrapped its upfront deals, according to a person familiar with negotiations, concluding what has been a long and somewhat complicated bargaining session.
Based on media buyers’ estimates, ABC secured flat to slightly less volume than the approximate $2.2 billion it notched in last year’s upfront. The network ended the 2012-2013 season in last place, with an 8% decline in the all-important 18-to-49 demo, meaning it had less ratings points to sell.
ABC secured price hikes between 7% and 8%, slightly higher than the 6% to 7% increases it garnered in 2012.
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