Feb
22
Abbott Pharma Spinoff Selects Spark to Handle $365 Million Media Business
Posted in: UncategorizedAbbott Laboratories’ new pharmaceutical spinoff AbbVie has selected Publicis Groupe’s Spark to handle its $365 million media business, Ad Age has learned.
The agency will support online and offline media buying and planning for the Chicago-based health-care giant.
The review follows Abbott Laboratories’ Jan. 1 split into two publicly traded companies. One company consists of diversified medical products and the other, dubbed AbbVie, of research-based pharmaceutical products. The pharmaceutical division, which held this agency review, accounted for about $18 billion in revenue when the company announced plans for the split last October. The medical products group reported $22 billion in annual revenue at the time.
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