Jul
19
AB InBev Answers MillerCoors Attacks With Supermodel Marisa Miller
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Miller Lite has been tweaking Bud Light for months with ads that boast “more taste” and “half the carbs” of its larger rival. Now Anheuser-Busch InBev is finally responding — not with Bud Light, but with its economy brand, Natural Light, and supermodel Marisa Miller.
“My name might be Miller, but I prefer to act natural,” Miller says in a new video, wearing a swimsuit. “Natural Light that is.”
The video, which Miller shared today on social media, marks the beginning of a new endorsement deal that will include a digital content series this summer and fall. Zeno Group is behind the campaign, which uses the hashtag “#Miller4 Natty.”
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