Aahhhh! Coke Launches 61 Unique Websites For Teen-Focused Campaign
Posted in: Uncategorized
Coca-Cola is launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, GIFs and videos.
The move is part of the company’s overall ad strategy for the year, “The Ahh Effect,” created by Wieden & Kennedy Portland. The idea is to makes the drink itself the focus of the creative work –a strategy that started with “Mirage,” this year’s choose-your-own-adventure Super Bowl effort.
Unveiled today by Coke exec Pio Schunker, who serves as senior VP of integrated marketing communications, the new campaign spans 61 URLs. Each has a different number of “h’s” appended at the end of the “Ahh”, containing what Mr. Schunker called a “snackable piece of content” that could be a game, a series of GIFs, or maybe a funny video.
Post a Comment