Jun
19
A Seismic Shift Is Underway in Ad Tech
Posted in: Uncategorized
It’s time for ad tech to take responsibility.
Even as ad tech players gear up to yet again take over Yacht Row at the Cannes ad festival and anticipate talking shop over glasses of ros, they need to recognize the tone is going to be very different than when they fist stepped onto the French Riviera.
Brand safety concerns and a rising industry chorus around transparency with clients is pushing our industry to finally halt its blatant mistreatment of marketer dollars.
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