Hasta La Creative!

A month after leaving the agency where he spent more than a decade, Crispin Porter & Bogusky chief creative Rob Reilly has resurfaced at McCann, where he will become creative chairman in March. The move is a homecoming of sorts for Mr. Reilly, who was a junior copywriter at the agency in the mid ’90s working on Coca-Cola.

The shift coincides with a reshuffling of the creative ranks at the IPG agency. Linus Karlsson, who was chief creative officer of global brands at McCann Erickson, moves to creative chairman of Commonwealth, while Andreas Dahlqvist, who was deputy chief creative officer of global brands, becomes chief creative officer at Commonwealth and president of the McCann Creative Leadership Council. Commonwealth is McCann’s dedicated agency for General Motors’ Chevrolet account. The McCann Creative Leadership Council is an internal group responsible for inspiring creative excellence throughout the McCann Worldgroup network.

Mr. Karlsson will also be forming, with the blessings of IPG and McCann Chairman-CEO Harris Diamond a new venture, but details will not be released until the spring.

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