Hasta La Creative!

The higher you climb in the agency world, the easier it becomes to pass judgment on the next generation of talent. They lack loyalty. Have unreasonable expectations. Need to be pampered. Won’t put in the time.

To test some of these assumptions, I decided to take a closer look at the career and work ethic of someone whom, for better or worse, I first introduced to the advertising business.

Ten years back, I offered a young woman about to graduate from high school a summer job answering the phones, stocking the kitchen and running errands. Amy turned out to be a find. I would occasionally wonder if someone shot her out of a cannon in the morning. We’re talking dangerously high energy levels. It was a good summer, and Amy went off to college. Over the years, she has checked in to update me on her career.

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