Aug
04
A Merger of Equals? No Such Thing
Posted in: Uncategorized
A couple demitasse cups of coffee and an off-the-cuff remark led to the creation of the largest marketing-services company in the world.
The story of how Omnicom Group and the Publicis Groupe came together in advertising’s biggest merger, as told by their leaders, is not one of a tense negotiation but rather a casual, rolling conversation over six months. It began, unexpectedly, on a balcony overlooking the Champs-Elysees.
“It’s priceless,” Omnicom’s John Wren uttered as he gazed out onto the Arc de Triomphe from his competitor’s private rooftop terrace.
Post a Comment