Hasta La Creative!

Feeling Krabby? Have another Meowth to feed? At the very least, you know not to say “bless you” when you hear someone say “Pikachu,” right? This lingo is vital for any marketer trying to keep up with the latest global mobile obsession, Pokmon Go.

This game is the latest incarnation of the 1990s entertainment craze that included Game Boy games, trading cards, manga and cartoons. Go debuted this month for Android and iOS, much to the delight of 20-somethings who were in elementary school at the peak of Pokmon popularity in the late 1990s.

As Go claimed the top position in app download rankings, it faced its share of snafus, largely as a victim of its own success. Its servers were constantly down. When its first users could access the game, it took forever to load. It asked registered users to keep logging in. It wouldn’t remember preferences in users’ settings. Its battery usage is horrendous; in a 24-hour period the weekend after Go launched, it consumed 71% of my battery — even as I tried to use it in the battery saver mode.

Continue reading at AdAge.com