Hasta La Creative!

Five days into the government shutdown that was furloughing “nonessential” workers and freezing communications efforts, the ad agencies who work with government agencies hadn’t yet felt the pinch. But if the country’s 50th biggest ad spender remains silent for another week, the ripple effect could claim adland as one of its many victims.

“We are not experiencing any immediate fee impact,” said Edelman Washington, D.C., President Rob Rehg on the second day of the shutdown. “However, the longer the shutdown continues we will start temporarily losing fees [in some business], beginning next week.”

“You know what budgets have been allocated, but there’s nobody there to pay you,” said Lowe Campbell-Ewald Chief Operation Officer Kathleen Donald. “Most people who make sure the payments to contractors are processed have been furloughed. You could run into a cash-flow issue if you can’t get paid.”

Continue reading at AdAge.com