A.G. Lafley’s Shares His Secret for P&G Success
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When wily veteran pro quarterbacks such as Peyton Manning and Drew Brees drop back into the pocket for a pass play, everything slows down for them — the charging linemen come at them not as heaving beasts but in an orderly assault, and their pass catchers break into their routes and melt seamlessly into the flow of the play.
A.G. Lafley, who in his tenure as chairman of Procter & Gamble doubled P&G’s sales and more than doubled its billion-dollar brands to 23 from 10, tried to emulate what happens on the football field.
“I did try to slow things down,” he told me in a wide-ranging video interview that reminded me more of a really great college seminar. “And I did try to bring us back to fundamentals. It’s funny: I knew the market was moving fast and change was accelerating, so I felt like we had to simplify what we did,” he explained on the same day he was inducted into the Advertising Hall of Fame.
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