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Discovery Communications may be considering a bid for Scripps Networks, the owner of cable channels like Food Network and HGTV, but some analysts who follow the companies are struggling to understand the logic.

Variety reported Tuesday that the board of Discovery Communications, which owns networks such as TLC and Animal Planet as well as its eponymous flagship, had discussed acquiring Scripps during a recent meeting. Scripps’ portfolio and Discovery’s would be a “natural fit,” the report suggested, an argument S&P Capital IQ analyst Tuna Amobi echoed in a research note.

Two other analysts quickly sent out notes, however, suggesting that the strategic imperative wasn’t clear.

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