Hasta La Creative!

I know I’m not telling you anything you don’t already know, but this still bears repeating: The agency/creative community continues to face a severe shortage of opportunities for self-congratulation.

On Thursday, as my colleague Shareen Pathak reported, the Cannes Lions International Festival of Creativity announced that it’s taking much-needed action by adding a new category to honor product design. She noted that this category and its four subsections — consumer goods; well-being and environmental impact; interface; and something called “solution” — comes on top of other 2014 Cannes changes, including a revamped Cyber Lions category “with added sub-categories including social, branded technology and branded games, and the addition of Lions Health, a separate event within the Festival aimed at the healthcare industry.” (More entries means more money for the Festival, of course. Shareen pointed out that last year Cannes saw a record 35,765 entries.)

All great, but clearly not enough.

Continue reading at AdAge.com