Sep
14
A Chinese Ad Tech Titan Looks to U.S., Partners With Twitter-Owned MoPub
Posted in: Uncategorized
IPinYou is regarded as China’s largest programmatic ad buying platform, but it’s also a company most U.S.-based marketers have likely never heard of.
That might change now that iPinYou is setting up its first international office in Bellevue, Wash., and establishing a partnership with Twitter’s MoPub, which has one of the largest exchanges for mobile in-app ads, the company said Wednesday.
IPinYou lets marketers buy ad space from publishers programmatically, and like most in the industry, it sees mobile as the next new digital frontier.
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