'A brutal time in the business': How Terri & Sandy wins big as a small shop
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Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop, well, Terri and Sandy. Both refugees from the big holding company worldMeyer and Greenberg had worked together as a creative team at J. Walter Thompson and FCBthe two bring a big sensibility to small agency life.
Cofounded in 2010, Terri & Sandy has attracted, and retained, clients like Gerber, Avon, Disney and Peeps, as well as a host of newer brands. One ingredient in their secret sauce: “A long, long list” of things they saw at holding companies that they chose not to replicate, says Greenberg. “The morale in the advertising business has been very low for many years,” she says.
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