A-B InBev Ends Relationship With Translation
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Anheuser-Busch InBev has cut its final ties with Translation, which has served as the lead ad agency for Budweiser’s much-hyped Made in America summer music festival curated by Jay Z.
The shop first won its way on to the brewer’s roster in 2011 and was named lead agency for Bud Light in 2012. BBDO won the Bud Light account in 2013. Translation managed to hang onto Bud Light line extensions like Platinum until earlier this year, until BBDO took that business too.
That left Translation with only the Made in America business. The shop, founded by former music exec Steve Stoute, played a key role in the 2012 launch of the Made in America event, which has served as a key plank in the brewer’s millennial marketing strategy. The concert originally was staged in Philadelphia and was expanded to Los Angeles this year.
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