Mar 20

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Posted in: Uncategorized

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.

Related posts:

  1. FMCG category leads the way as brands increase adspend Global adspend from FMCG brands rose by 5.7 per cent...
  2. FMCG firms help push digital adspend to record high of £2.6bn Video, social and mobile adspend has hit record levels as...
  3. Brands granted free mobile SMS access to consumers LONDON - mBlox, a mobile transaction network, has rolled out...
  4. Orange boosts retail network against trend of consumers buying mobile phones online LONDON - Customers are shunning high-street mobile deals in favour...
No Responses to “Mobile adspend soars 157% as FMCG and retail brands follow consumers”

Post a Comment