Jan
19
U.K. Bellwether Report: Marketers Are Pessimistic About 2012
Posted in: Uncategorized
Publicis Groupe said its European clients have scaled back marketing plans for 2012 as the region grapples with the prospects of a recession. That fits with what U.K. marketing executives said in the latest quarterly Bellwether report from the Institute of Practitioners in Advertising, the U.K.'s ad agency association.
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