Jan
03
In Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Posted in: UncategorizedBehold the designated driver–crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he’s a…
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