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E-Trade Super Bowl Commercial: Analyzing the Success

Every year, millions of viewers tune in to watch the Super Bowl not just for the game, but also for the highly anticipated commercials that air during the breaks. One of the most memorable commercials from recent years is the E-Trade Super Bowl commercial, which features a talking baby giving financial advice. In this article, we will delve into the details of the E-Trade Super Bowl commercial, analyze its success, compare it with four other similar commercials, and answer common questions about the product and actors involved.

The E-Trade Super Bowl commercial first aired during the 2008 Super Bowl and has since become a staple of the brand’s marketing strategy. The commercial features a CGI-animated baby who speaks in a deep, adult voice and gives financial advice to viewers. The baby is depicted as a savvy investor who uses E-Trade’s online trading platform to make smart investment decisions.

One of the key factors that has contributed to the success of the E-Trade Super Bowl commercial is its humor and relatability. The idea of a talking baby offering financial advice is both absurd and entertaining, which has helped the commercial stand out in a sea of Super Bowl ads. Additionally, the use of CGI animation to bring the baby to life has added a whimsical and engaging element to the commercial.

In terms of casting, the voice of the E-Trade baby is provided by comedian and actor Pete Holmes. Known for his stand-up comedy and podcasting work, Holmes brings a playful and comedic touch to the character of the E-Trade baby. His distinctive voice and comedic timing have helped to make the commercial memorable and engaging for viewers.

When it comes to the production of the E-Trade Super Bowl commercial, the exact cost of creating the ad is not publicly known. However, Super Bowl commercials are known to be among the most expensive in the industry, with production costs often reaching into the millions of dollars. In addition to production costs, actors such as Pete Holmes are typically paid a substantial fee for their work on Super Bowl commercials, which can range from tens of thousands to hundreds of thousands of dollars.

Now, let’s compare the E-Trade Super Bowl commercial with four other similar commercials to see how they stack up:

1. TD Ameritrade Super Bowl Commercial: Like E-Trade, TD Ameritrade is a financial services company that has aired commercials during the Super Bowl. One notable TD Ameritrade commercial featured a talking baby who gives investment advice, similar to the E-Trade baby. However, the TD Ameritrade baby was portrayed by a live-action actor rather than CGI animation.

2. Fidelity Investments Super Bowl Commercial: Fidelity is another financial services company that has aired Super Bowl commercials. One memorable Fidelity commercial featured a group of retirees who embark on a road trip to reclaim their retirement savings. The commercial struck a balance between humor and emotional storytelling, which resonated with viewers.

3. Charles Schwab Super Bowl Commercial: Charles Schwab is a well-known brokerage firm that has also aired commercials during the Super Bowl. One notable Charles Schwab commercial featured a series of real people discussing their financial goals and how Charles Schwab helped them achieve them. The commercial emphasized the company’s commitment to personalized service and customer satisfaction.

4. Robinhood Super Bowl Commercial: Robinhood is a commission-free trading app that has gained popularity in recent years. One memorable Robinhood commercial featured a group of diverse individuals who use the app to invest in the stock market. The commercial highlighted the accessibility and ease of use of the Robinhood platform, which has resonated with younger audiences.

In conclusion, the E-Trade Super Bowl commercial has been a standout success due to its humor, relatability, and memorable characters. The use of CGI animation to bring the E-Trade baby to life, as well as the comedic talents of Pete Holmes, have helped to make the commercial a fan favorite. While the exact cost of creating the ad is unknown, Super Bowl commercials are known to be a significant investment for brands looking to reach a wide audience.

Common Questions and Answers:

1. Who is the voice of the E-Trade baby in the Super Bowl commercial?

– The voice of the E-Trade baby is provided by comedian and actor Pete Holmes.

2. When did the E-Trade Super Bowl commercial first air?

– The E-Trade Super Bowl commercial first aired during the 2008 Super Bowl.

3. How does the E-Trade baby offer financial advice in the commercial?

– The E-Trade baby uses a deep, adult voice and humor to offer financial advice to viewers.

4. How much does it cost to create a Super Bowl commercial?

– Super Bowl commercials are known to be among the most expensive in the industry, with production costs often reaching into the millions of dollars.

5. What sets the E-Trade Super Bowl commercial apart from other financial services commercials?

– The E-Trade Super Bowl commercial stands out for its humor, relatability, and memorable characters, such as the talking baby.

6. What is the main message of the E-Trade Super Bowl commercial?

– The main message of the E-Trade commercial is to promote the company’s online trading platform and services.

7. How does the E-Trade baby resonate with viewers?

– The E-Trade baby resonates with viewers due to its absurd and entertaining premise, as well as the comedic talents of Pete Holmes.

8. What other companies have aired Super Bowl commercials featuring talking babies?

– Companies such as TD Ameritrade and E*Trade have also aired Super Bowl commercials featuring talking babies.

9. How does the E-Trade Super Bowl commercial leverage humor in its marketing?

– The E-Trade commercial uses humor to engage viewers and make a memorable impression, which helps to differentiate the brand from competitors.

10. What is the significance of using CGI animation for the E-Trade baby?

– The use of CGI animation helps to bring the E-Trade baby character to life and add a whimsical and engaging element to the commercial.

11. How does the E-Trade Super Bowl commercial target its audience?

– The E-Trade commercial targets a wide audience by using humor and relatable characters to make financial services more accessible and engaging.

12. What is the overall impact of the E-Trade Super Bowl commercial on the brand?

– The E-Trade Super Bowl commercial has helped to raise brand awareness and differentiate the company in a competitive market by creating a memorable and entertaining ad.

13. How has the E-Trade Super Bowl commercial influenced other financial services companies’ marketing strategies?

– The success of the E-Trade Super Bowl commercial has inspired other financial services companies to create similarly engaging and memorable ads to connect with consumers.
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