Jan
29
So You’ve Built a Loyalty Program. How Do You Measure Success?
Posted in: UncategorizedCustomer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver bullet. Take Bed Bath & Beyond’s well-known yet generic 20% off coupons, for instance. They’re a classic example of a “loyalty” scheme…
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