Oct 19

Heineken Wants to Broaden Fans’ Musical Tastes Across Asia

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Beer brand Heineken wants to be relevant to music fans of varying tastes through its latest campaign in Asia, which sees it team with electropop duo The Chainsmokers. The campaign, titled “Refresh Your Music, Refresh Your Nights,” has been developed across Leo Burnett’s teams in Singapore, Vietnam and Malaysia, as well as Le Pub with…

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