Aug
01
Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign
Posted in: UncategorizedHeinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company’s marketing team fed a series of generic ketchup-related prompts into research group OpenAI’s state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results…
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