Jun
16
Publicis Execs Outline Retail Media Trends as Citrus Ad and Epsilon Offer Unified Platform
Posted in: UncategorizedRetailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research–and is a whole new revenue stream retailers had not previously counted upon. According to research…
Post a Comment