Hard Mountain Dew Tells Its Superfans to ‘Freak Out Responsibly’

A businessman charges through a plate-glass window, a grill master abandons his flaming barbecue and a mail carrier flees her job mid-route, hurdling over a hedge. They all race to the same convenience-store parking lot where they get into an epic wrestling match. What causes this dog pile of flailing limbs and spiking heart rates?…

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