May
24
Marketers Say Fear of ‘Getting it Wrong’ Is Holding Up More Diverse Ads
Posted in: UncategorizedFor advertisers, demonstrating inclusion and diversity in creative work is no longer optional–it’s an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next 12 months, many say lack of expertise, knowledge and talent are barriers to improvement. The UN-backed Unstereotype Alliance, an industry-led initiative that seeks to eradicate…
Post a Comment