May
06
Anthropologie’s CMO on Thinking Monumental, Not Incremental
Posted in: UncategorizedElizabeth Preis has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands – from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie. While a big proponent of using data to inform strategy, Preis realizes that there’s more…
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