May
06
Aruba Tourism Authority (ATA): The Aruba Effect
Posted in: Uncategorized
“The Aruba Effect,” positions Aruba not as an exporter of goods, but as the number one exporter of happiness, and explores what happens when this lift in mood spreads person by person, like a ripple effect, across the world. By focusing on how the island improves wellbeing, drops defenses, and reveals a happier version of each person that stays with them even when they return home, the campaign is a testament to the people of Aruba and the impact of its culture on a personal and potentially global level.
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