Hasta La Creative!

What do you think about when you drive?

Our brain is a machine that never rests. We process thoughts all the time, we often carry out tasks in automatic mode and without reasoning them too much. One of the main causes of traffic accidents is the lack of attention on the road. Our mind wanders with various topics when we are behind the wheel and we stop paying attention to what is in front of us and what really matters.

According to data from the National Institute of Public Health (INSP), Mexico ranks seventh worldwide and third in the Latin American region in road accidents due to distraction.

This problem needs the support of technology and Hyundai has a system that could save lives.