Hasta La Creative!

The Local Collective created visual iconography that celebrates the incredible effects of the art in Luminato.

Art is a visceral experience. Artists create it to spark reactions. We captured those reactions in the simplest, most impactful way possible: using the punctuation that reflects them.

Art can surprise or shock. Art can spark a conversation. Art can make one question and think deeply. Art can live on in the mind. And art can be a statement.

The Festival used an exclamation mark, quotation marks, a question mark, an ellipsis, and a period as the visual identity for what artists create with their work and patrons experience at Luminato.