May
04
Cristal Beerand and AB InBev: Block Bars
Posted in: Uncategorized
We know, lockdown meant that all the bars closed down. And Cristal, the beer that always has been there for Peruvians, needed to do something about it. That’s why we created BlockBars. In the most popular videogame at the moment, we replicated the iconic Peruvian bars. And using the same blocks of the game, we did QR codes inside the bars. When people scanned it, they received a real beer at home, so, the experience finally was real, thanks to Cristal.
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