May
04
Marketing Is Never More Vital Than in a Bad Economy
Posted in: UncategorizedAbout 10 years ago, on one of our early dates, my now-husband asked what my favorite economic principle was. My sporadic attendance at Econ 101 didn’t adequately prepare me for this question, and I mumbled something about the psychological elegance behind the principle of diminishing marginal returns. Unimpressed, he patiently and thoughtfully corrected my misconceptions…
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