Apr
28
When Does a Celebrity Hit the Oversaturation Threshold for Advertising?
Posted in: UncategorizedWas that Kevin Hart in another ad? What was he hawking this time? Is that Melissa McCarthy again, and what’s she selling? How many times can I see Peyton Manning in ads before I zone out completely? Using a celebrity in an ad can be a boon to a brand and agency, with facial and…
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