Hasta La Creative!

wapfiets is the world’s first bicycle subscription service with nearly 260,000 members and the bikes are famous for their blue front tire. The fast growing Dutch scale-up has set itself the mission of making cities more liveable, cleaner and greener. The bicycle is the means of transport that can contribute to this. By offering a bike that always works, Swapfiets ensures a higher penetration of this means of transportation.

?To accelerate it’s growth, Swapfiets teamed up with world’s best cycling team: Team Jumbo-Visma. Another iconic Dutch bicycle brand that has the same passion for cycling. The shared goal of the three year partnership is to promote cycling in daily life and to draw attention to the fact that cycling is still the best means of transportation in cities around the world. A logical match, given the team’s reach and the popularity of professional cycling in Swapfiets’s main markets (the Netherlands, Belgium, Denmark and France).