Apr
13
Blue Bunny: We Make Fun
Posted in: Uncategorized
Blue Bunny exists to defend and champion fun, every day. A new purpose-based campaign from Observatory inserts us into the bunny-sized world of the Blue Bunny corporate headquarters reminiscent of the movie Being John Malkovich.
“We Make Fun” is Observatory’s first campaign as AOR for Blue Bunny and is accompanied by work from parent company Stagwell across multiple brands of Blue Bunny owner, Wells Enterprises. In the campaign, humans are touring the Blue Bunny headquarters — an office naturally run by bunnies, who patiently tolerate their eager visitors’ antics.
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