Hasta La Creative!

So what if Santa Claus didn’t come down from the sky but came to us from the sea … to bring his treasures up from the depths to Auchan? Named number 1 for the freshness of its fish by Kantar in July, it’s only natural that the brand has chosen to put its fish counter centre stage during this period of preparing for the festive celebrations, to shine the spotlight on the excellence of its products and bring even greater pleasure to tables across France.

Shot in the port of Saint Vaast la Hougue, the new Auchan Christmas film follows the daily life of a sailor from his return from fishing to delivery of his products. Fascinated by this bearded fisherman dressed in an oilskin and red cap, children hide to see him better and follow him on his travels. Straight from the open sea, mightn’t this mysterious character be Santa Claus?