Apr
07
Why Actor Edward Norton Is Sizing Up the TV Ad Measurement Space
Posted in: UncategorizedTV measurement and analytics company EDO has received an $80 million investment from Shamrock Capital, which also owns Adweek, as part of its efforts to develop an alternative measurement solution for convergent TV. EDO, which was co-founded by actor and filmmaker Edward Norton and economist and entrepreneur Daniel Nadler, measures ads that play across convergent…
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