The Art of Adness: How Dakota Snow Became the Unofficial Designer of Brawling Brands

Sour Patch Kids emerged as the champion of March Adness 2022, in large part thanks to its army of highly engaged fans. But the brand also had a hidden hero among its ranks–one who isn’t made of sugar. Both this year and last, photographer, designer and creative strategist Dakota Snow illustrated the most dramatic matchups…

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