Creative Duo Zampa and Zaro Create AKQA Bloom, a Shop Dedicated to Driving Social Change

In 2017, creatives Jean Zamprogno and Fernando Pellizzaro developed a perspective-changing piece of work. They saw the impact their work at the David Agency could have after a single Coca-Cola campaign transformed how Brazilians thought about a single homophobic phrase: “This Coke is a Fanta.” Knowing the phrase’s history, the pair’s campaign put Fanta in…

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