Mar
22
NBCU Expands Programmatic to Live Events and Sports, Adds Creative Targeting
Posted in: UncategorizedNBCUniversal might be a legacy media company, but it wants the experience of buying ads against its vast media library to be more like using a computer: a single place where brands can fill all their needs. That’s the pitch at NBCU’s One22 ad tech-focused event this morning, where the company is announcing several updates…
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