Hasta La Creative!

Our primary focus was to delve deeper into what makes people want to get their own homes. We considered that not everyone has the same background, and as a Bank, it is essential to highlight that MeDirect Bank Malta is there for everyone.

People nowadays are used to the usual home loan adverts set in traditional contexts – we strived to create something more appealing and memorable and aimed to reach more than one particular target audience.

A home loan is a big step, it can be overwhelming, so it’s our responsibility to create warm and positive stories whilst conveying the Bank’s approachability.