Hasta La Creative!

In the Company of Huskies and Little Flower Penny Dinners encourage donations with new emotive campaign.

To shine a spotlight on Ireland’s rampant food poverty rates, food charity Little Flower Penny Dinners has teamed up with creative agency In the Company of Huskies, drawing attention to the issue of food poverty with their latest campaign entitled ‘Famine Food Bank’.

Huskies installed a non-functional food bank in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial, where people could donate a plate of food to Little Flower using a QR code. Situated in Dublin City Docklands, the Famine statues provide a stark reminder of the Irish Potato famine – the most profound disaster in Irish history, when more than one million people died and a million more emigrated.