Hasta La Creative!

To promote this regional breakfast classic, we turned to the region’s original music style: bluegrass. We put a new twist on a classic folk song “Boil Them Cabbage Down” with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, a radio spot and even a LIVE commercial performed before a Rhonda Vincent concert. So clap your hands, stomp your feet, and sing along to this catchy tune dedicated to Pal’s Tender Pork Loin Biscuits.