Mar
03
Disney Touts First Party Data and Programmatic Enhancements in Upfront Kickoff
Posted in: UncategorizedAs upfront season begins, Disney wants to show brands that it not only has an enviable library of content and a massive audience, but the technology to ensure advertisers find the right audiences as efficiently as possible and can measure campaign performance better than anywhere else. To that end, the company held its second tech…
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