Hasta La Creative!

Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.

This outlandish campaign was first leaked on Super Bowl Sunday when the brand quietly released a cryptic, toll-free hotline on social media. The number, 1-855-3SNAKES prompted consumers to call in where they received a pre-recorded message teasing the program.

On February 14, the campaign launched with a video that first appeared on the company’s website, emails, blog, and social media (organic and paid on YouTube, Facebook, Instagram, Twitter, etc,) Consumers were directed to the website archerroose.com/snakerewards where they could learn the details of the program and even browse the impressive display of deadly snakes they could receive (while supplies last.)