Hasta La Creative!

The body of diversity culture came to talk. This is how the campaign for the 29th edition of the Mix Festival was created by Isobar. The event is one of the most important of the LGBTQIAP+ culture in Latin America and this edition isinspired and honors the Brazilian singer Ney Matogrosso, an artist thar represents a great source of fight for rights, resistance, and strength.

The “Culture of Diversity Present” campaign brings movement, with very subtle metallic lines, all inspired by this edition’s honoree. The video is a performance and the voice acting of actress Aretha Sadick, is a manifesto that when aligned, cause a perfect harmony.