Feb 17

Harnessing the Power of Engagement in Mobile Gaming

Posted in: Uncategorized

With interactive entertainment core to what today’s consumers turn to for fun, mobile games offer brands what is most scarce in a fragmented media environment: attention. Marketers from Zynga and e.l.f. Beauty joined Adweek’s Elevate: Mobile Gaming event to talk about how they drove KPIs by leveraging the interactivity of mobile games. The changing face…

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